Following a number of airport openings earlier this year, SIXT continues robust expansion with locations in Houston, Fort Worth, Toronto, Boston and Jersey City
Fort Lauderdale, Fla. (Oct. 31, 2023) – SIXT USA, a subsidiary of SIXT SE – the global leader in premium mobility services – is excited to announce the opening of five new off-airport locations in the United States and Canada including branches in Houston, Fort Worth, Toronto, Boston and Jersey City.
The opening of these metro locations follows a series of new airport openings earlier this year including Pittsburgh International Airport, Toronto Pearson International Airport, Washington National Airport, Jacksonville International Airport and Raleigh-Durham International Airport.
The U.S. is one of the most important growth markets for SIXT, as reflected by its continued network expansion. To increase brand awareness in support of its expansion, the company recently relaunched its “Rent-THE-Car” integrated marketing campaign and announced multi-year individual sports sponsorships with the Los Angeles Lakers and Chicago Bulls. Both the Rent-THE-Car campaign and partnerships with the Lakers and Bulls lean into the premium experience and superior fleet SIXT offers customers when compared to typical Rent-A-Car services.
Tom Kennedy, President, SIXT USA & Canada: “At SIXT, we are not just here to blend in. We are here to stand out. The opening of these new branches combined with our new sports sponsorships and the relaunch of our Rent-THE-Car campaign is yet another important step in transforming SIXT from being a high-quality challenger brand to a recognized and established premium contender in the competitive U.S. rental car market.”
Today, SIXT operates more than 100 rental branches in 22 states and now serves 43 of the most important airports in the U.S. where it has grown rapidly through its commitment to offering a premium fleet and car rental experience at an affordable price. In addition, by launching operations in Canada last July, SIXT is tapping into another billion-dollar market that also offers potential for synergies with its U.S. business.
SIXT SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ on the mobility platform ONE the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked through the SIXT app, which also integrates the services of its renowned mobility partners. SIXT has a presence in more than 100 countries around the globe. The company stands for consistent customer orientation, a lived culture of innovation with strong technological competence, a high proportion of premium vehicles in the fleet and an attractive price-performance ratio. In 2022, the SIXT Group achieved a record consolidated pre-tax earnings of EUR 550 million and a significant increase in consolidated revenues to EUR 3.07 billion. SIXT SE has been listed on the Frankfurt stock exchange since 1986 (ISIN ordinary share: DE0007231326, ISIN preference share: DE0007231334).
Alison Brod Marketing + Communications
Joseph Gerbino, SIXT