Pullach, December 2, 2021 – The international mobility provider SIXT is unabatedly driving its global growth strategy. By concluding one of the largest franchise collaborations in the company’s history to date, SIXT is launching its partnership with the National Roads & Motorists’ Association (NRMA), the largest national automobile club and one of Australia’s leading car rental companies, starting on December 1. As part of the cooperation, the global mobility provider will immediately achieve a 13 percent market share on the continent and expand its international network by around 160 branches with a rental fleet of 16,000 vehicles.
The company will also benefit from a broad existing customer base as well as a modern fleet with a wide range of as good as new private and commercial vehicles.
The NRMA is Australia’s largest motoring organization with around 2.7 million members. The company offers a wide range of services related to cars, leisure, tourism as well as mobility and is present with its products in 7 out of 10 households. While the NRMA previously operated as a Thrifty franchisee, the new agreement will see all 160 branches operating under the SIXT brand and shine in SIXT orange.
Strong expansion of SIXT’s presence across the continent
SIXT has already been represented in the Australian market since 2005 with smaller partnerships, which are now being dissolved as part of the comprehensive agreement with the NRMA. This will allow the international mobility provider to massively strengthen its presence in Australia and offer its customers high-quality mobility services across the continent – especially at the airports as well as in the major urban cities of Sydney, Melbourne and Brisbane, which account for around 60 percent of passenger traffic (as of pre-corona). Australia’s car rental market represents a market volume of over one billion euros and is characterized by a strong domestic market, with inbound business at around 20 percent.
Driving Australia’s transition to a more sustainable transport future
The start of the partnership between SIXT and the NRMA coincides with the initial integration of 40 MG EV and 25 Tesla Model 3 vehicles, making it one of the largest electric vehicle fleets for hire in Australia today, which will be available at key metropolitan SIXT locations. For the NRMA, the significant addition of electric cars is an important step towards electrifying half of its nationwide rental fleet within 5 years to support the nation’s net zero emissions target.
Konstantin Sixt, Co-CEO of Sixt SE: “Our expansion into Australia marks another milestone in SIXT’s corporate history and substantiates our position as a leading international mobility service provider. The strategic partnership with the NRMA creates the perfect basis for SIXT to fully exploit the huge market potential in Australia. It is only natural for us to offer our customers one of the country’s largest electric rental fleets upon entering the market. We are thus not only meeting our customers’ desire for environmentally friendly electric mobility, but also contributing to Australia’s transition to a more sustainable transport future.”
Ruediger Proske, SVP International Franchise of Sixt SE: “By entering the Australian market and with our latest cooperation, SIXT is concluding one of the largest franchise partnerships in its expansion history. After the launch in New Zealand in November 2020, we are significantly driving our
international network coverage with this step and are now present throughout the Asia-Pacific market.”
Matthew Beattie, Managing Director of SIXT Australia: “Our team is excited about the new partnership and the opportunity to launch the SIXT brand in Australia. The connection to SIXT’s global network offers us and our customers significant added value. SIXT will also stand for premium mobility in Australia. We will now focus on driving the sustainable growth of our company even further in the coming years and set our sights on the goal of Australian market leadership.”
Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked through one single app, which also integrates the services of its renowned mobility partners. SIXT has a presence in around 110 countries around the globe. The company is characterized by consistent customer orientation and excellent customer experience, a living culture of innovation with strong technological expertise, the high share of premium vehicles in its fleet and an attractive price-performance ratio. Sixt SE has more than doubled its revenue in the Mobility business segment since 2009 and generated revenue of EUR 2.49 billion in this segment in 2019 (total group EUR 3.31 billion) and is ranked as one of the most profitable mobility companies in the world. In 2020, SIXT generated consolidated revenues of EUR 1.53 billion despite travel and outbound restrictions due to the COVID 19 pandemic and reported a positive consolidated net income of EUR 2 million after cost savings of approximately EUR 600 million among others. In 2021, SIXT is already heading for another record annual result and posted in the third quarter its best quarterly operating result in the company’s history. Sixt SE is the parent company of the Group and has been listed on the Frankfurt stock exchange since 1986 (ISIN ordinary share: DE0007231326, ISIN preference share: DE0007231334).
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