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Sixt Encouraging 54% of Americans Failing to Take Time Off–Totaling 662 Million Unused Days–to Focus on Vacation Planning in 2018

In a campaign focused on improved health, wellness, and a better quality of life for working Americans, Sixt joins other respected organizations and businesses in promoting National Plan for Vacation Day, offering 20% off all bookings on January 30th

FT. LAUDERDALE, Fla., Jan. 30, 2018 /PRNewswire/ — Sixt Rent-a-Car, the world’s premiere affordable luxury car rental service with more than 2,000 locations in over 100 countries, is renowned around the world for its one-of-a-kind “Sixt Experience”, meeting the unique needs of each customer with world-class service. Today, Sixt joins other respected businesses and organizations in encouraging Americans to be intentional about taking vacation days in 2018 as part of #NationalPlanforVacation Day. The company is offering 20% off all bookings in all categories today, January 30th, as part of the effort.

“We take great pride as Americans in working hard and playing hard, but research reveals that the reality is—we hardly play. Taking time off is better for health, increased work productivity, and a better quality of life. In order to make this happen, our partners at Project Time Off point out that we all have to craft a plan and stick to the plan,” said Daniel Florence, COO of Sixt USA. “That’s why Sixt is proud to take part in this important initiative and are encouraging our own employees to participate this year. As a company focused on leisure travel, we know best how deeply satisfied our customers are when they take the time to enjoy life and enjoy the ride.”

Every year more than half of Americans (54%) fail to use all their time off, creating a stock pile of 662 million unused vacation days. The most effective remedy for American workers who want to use more vacation days is better planning. Yet just over half (54%) of households set aside time to plan the use of their vacation time each year. National Plan for Vacation Day, launched by Project: Time Off, is a call-to-action for Americans to stop making excuses and start making vacation plans.

Research shows that planners have a distinct advantage over non-planners. Project: Time Off’s The State of American Vacation 2017 report found that planners use more of their time, take longer vacations, and are happier.

  • 52 percent of planners took all of their vacation time vs. 40 percent of non-planners.
  • 75 percent of planners were more likely to take a full week of vacation time or more at a time. Non-planners take significantly fewer days—zero to three—than planners at once (42% to 18%).
  • More planners report they are “very” or “extremely” happy with their relationships (83% vs. 70%), health and well-being (57% vs. 48%), company (57% vs. 51%), and job (59% vs. 50%) compared to non-planners.
  • America’s unused vacation represents a missed economic opportunity. Americans 662 million unused vacation days presents a $236 billion economic opportunity.

To help employees get their vacation days on the calendar, Project: Time Off created a vacation planning tool. By simply entering the number of days off earned, users can plot out their trips or vacations for the year, export to their work or personal calendar, and share with their family and co-workers.

To learn more about Sixt and its special #NationalPlanforVacation Day offer, click here:

About Sixt:
Sixt SE has its registered headquarters in Pullach near Munich and is a leading international provider of high-quality mobility services for business and corporate customers as well as private travelers. With representations in over 100 countries worldwide Sixt is continually expanding its presence. The Company’s strengths lie in the high proportion of premium cars in the vehicle fleet, its employees’ consistent service orientation and a good price-performance ratio. Taken together these strengths have given Company an excellent market position. Sixt was founded in 1912 and maintains alliances with renowned brands in the hotel industry, well-known airlines and numerous prominent service providers in the tourism sector. The Sixt Group generates revenues of EUR 2.4 billion (2016).

About National Plan for Vacation Day
National Plan for Vacation Day, celebrated on January 30, is a day to encourage Americans to plan their vacation days for the rest of the year at the start of the year. Launched by the U.S. Travel Association’s Project: Time Off initiative in 2017, National Plan for Vacation Day provides an opportunity to come together at a single moment to rally around the importance of planning for vacation. In its inaugural year, more than 600 organizations, representing all 50 states came together to encourage Americans to plan for vacation. Learn more at and join the conversation online with #PlanForVacation.

SOURCE Sixt Rent-a-Car

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