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SIXT and 2016 F1 Champion Nico Rosberg Team Up for “THE vs. A” Challenge in Las Vegas

SIXT is giving two lucky fans a chance to experience premium rentals in its first “THE vs. A” challenge

Fort Lauderdale, Fla. (Oct. 26, 2023)SIXT USA, a subsidiary of SIXT SE – the global leader in premium mobility services – will orchestrate the ultimate motorsports fan showdown in Las Vegas on November 20 following the F1 Las Vegas Grand Prix. Two lucky fans will have the opportunity face off against 2016 F1 World Champion and Sustainability Entrepreneur, Nico Rosberg.

As part of SIXT’s “Rent-THE-Car” campaign, which touts the mobility providers premium fleet, the brand is holding a “THE vs A” Challenge where two lucky fans join will experience firsthand how SIXT’s elite fleet stacks up against ordinary rental cars and as they match up against Rosberg.

Starting today, race fans nationwide can enter for a chance to challenge Rosberg in Las Vegas on November 20 by visiting Instagram, following @SIXTUSA and posting why they want to participate with the hashtag #THEvsAContest.* Winners will be announced on November 14.

The two lucky winners selected for this breathtaking experience will receive an epic weekend trip to Las Vegas during the F1 Las Vegas Grand Prix. The weekend will include:

  • A spot in the “THE vs A” Challenge against THE driver, Nico Rosberg.
  • Roundtrip air and hotel accommodations for the winner and 1 guest.
  • A complimentary SIXT premium rental car for 5 days in Las Vegas.

Tom Kennedy, President, SIXT USA and Canada: “SIXT is excited to offer race fans a taste of the premium fleet and service that sets SIXT apart from ordinary rental car companies combined with an extraordinary motorsports experience. That is what the Rent-THE-Car campaign is all about and we look forward to bringing it to life for F1 fans through this one-of-a-kind challenge with Nico Rosberg.”

Nico Rosberg, 2016 F1 World Champion: “This unique challenge with SIXT is a celebration of both the pursuit of excellence and the exhilaration of motorsports. I can’t wait to hit the track with these lucky fans to have some fun and demonstrate firsthand why premium rentals – especially electric vehicles, which SIXT offers – are always in a league of its own.”

In just a little over 10 years, the United States has become one of the largest global markets for SIXT. Today, SIXT operates more than 100 rental branches in 22 states and now serves 43 of the most important airports in the U.S. where it has grown rapidly through its commitment to offering a premium fleet and car rental experience at an affordable price. In addition, by launching operations in Canada last July, SIXT is tapping into another billion-dollar market that also offers potential for synergies with its U.S. business.

Learn more about SIXT at or via the SIXT app.  

*No Purchase Necessary to Enter or Win. Void where prohibited. The SIXT The vs A Contest is sponsored by SIXT Rent a Car, LLC. Open to legal residents of the 50 United States and the District of Columbia, 25 & older, who possess a valid U.S. driver’s license as of the date of entry. Begins at 9:00 a.m. ET on 10/26/2023 & ends 9:00 a.m. ET on 11/2/2023. Winners notified via @sixtusa Instagram. Void where prohibited. Not affiliated or administered by Instagram or Meta. By entering, entrants agree to be fully and unconditionally bound by the Official Rules. For Official Rules, visit

About SIXT  

With its registered office in Pullach near Munich, SIXT SE is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ on the mobility platform ONE the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked through the SIXT app, which also integrates the services of its renowned mobility partners. SIXT has a presence in more than 100 countries around the globe. The company stands for consistent customer orientation, a lived culture of innovation with strong technological competence, a high proportion of premium vehicles in the fleet and an attractive price-performance ratio. In 2022, the SIXT Group achieved a record consolidated pre-tax earnings of EUR 550 million and a significant increase in consolidated revenues to EUR 3.07 billion. SIXT SE has been listed on the Frankfurt stock exchange since 1986 (ISIN ordinary share: DE0007231326, ISIN preference share: DE0007231334).


Alison Brod Marketing + Communications,

Joseph Gerbino, SIXT,