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Millennials: Sixt Is Our Favorite Car Rental Brand

TRAZEE AWARDS 2018: The generation long-sought by marketers and brand advocates have voted Sixt Rent a Car as their favorite global car rental company

FT. LAUDERDALE, Fla.Aug. 20, 2018 — Sixt Rent-a-Car, the global mobility provider with more than 2,200 locations in over 100 countries, is renowned around the world for offering customers “drive first class, pay economy”, a unique blend of premium vehicles, white glove customer service, and competitive pricing. Operating in the United States since 2011, the company recently revealed it has already grown to the #4 car rental brand in America, with 2017 revenue at $366 million.

Sixt USA COO Daniel Florence accepts award

Fueled by a relentless focus on providing a world-class customer experience above everything else, Sixt has earned the #1 spot with Millennials, a generation that deeply values experiences and travel. This year’s Trazee Awards Found Sixt “Favorite Car Rental Company.”

“As the Trazee Award hosts point out, memorable experiences form an important part of how millennials see themselves,” said Daniel Florence, COO of Sixt USA. “This generation can be hard to reach, but in general, we know they look for brands that are different, open-minded and socially engaged. At Sixt, we try to be just that, and anyone who has walked into one of our bright-orange locations knows we are unique. I’m proud of our Sixt staff and employees who made this award possible.”

The Trazees, presented for and by millennials, are based on a the results of a survey posed to the readers of, the sister web publication to Global Traveler, and Trazee Travel is a one-stop resource for millennial travelers with news, tips and reviews, among other topics. Reader nominations were collected December 2017–March 2018.

About Sixt SE:

Sixt SE has its registered headquarters in Pullach near Munich and is a leading international provider of high-quality mobility services for business and corporate customers as well as private travelers. With representations in over 100 countries worldwide Sixt is continually expanding its presence. The Company’s strengths the high proportion of premium cars in the vehicle fleet, its employees’ consistent service orientation and a good price-performance ratio. Taken together these strengths have given Company an excellent market position. Sixt was founded in 1912 and maintains alliances with renowned brands in the hotel industry, well-known airlines and numerous prominent service providers in the tourism sector. The Sixt Group generates revenues of EUR 2.6 billion (2017).

SOURCE Sixt Rent-a-Car

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